論文名稱: 報紙與電視可信度:1993、1998和2003年的比較研究
A Comparative Study of Newspaper and Television news Credibility in 1993, 1998, and 2003
作者: 羅文輝  Ven-Hwei Lo
出處: 《台灣的社會變遷1985-2005:傳播與政治行為》
出版年: 2013
頁數: 65-92
關鍵字(中): 選擇可信度、媒介可信度、報紙、電視新聞、政黨支持
關鍵字(英): selective credibility, media credibility, newspaper, television news, political party affiliation
摘要(中): 本研究的主要目的是比較1993、1998和2003年報紙與電視的可信度,並驗證作者提出的「選擇可信度」(selective credibility)理論。本研究資料來自中央研究院「台灣社會變遷基本調查」大眾傳播組於1993、1998和2003年進行的三次全國調查。研究結果發現,在1993、1998和2003年,無論是「相對可信度」或「絕對可信度」,電視新聞的可信度都比報紙高,這樣的發現顯示,電視是台灣民眾最信任的新聞媒介。在比較報紙與電視新聞的可信度方面,本研究發現,報紙與電視新聞在1993年時可信度最低,在1998年時可信度最高,到2003年報紙與電視新聞的可信度又明顯下降。此外,本研究也證明新聞媒介可信度是一種「選擇可信度」,閱聽人會選擇使用和他們思想、信念較接近的媒介產品,並且認為他們選擇使用的這些媒介產品較為可信。
摘要(英): This study examines respondents' perceptions of newspaper and television news credibility, based on three Taiwan Social Change Surveys conducted by the Institute of Sociology, Academia Sinica, in 1993, 1998 and 2003. The results of this study indicate that in each of these years, respondents regarded news on television as more credible. The results also show that newspaper and television news credibility increased significantly from 1993 to 1998 and declined sharply from 1998 to 2003. This study proposes a theory of selective credibility, which predicts that respondents select those newspaper and television news sources that are in agreement with their existing attitudes and beliefs. Findings further show that political party affiliation is a significant predictor of newspaper and television news credibility. More important, this study found that respondents would rate those newspaper and television newscasts that they read or watch most frequently as the most believable. These findings provide strong support for the proposed theory of selective credibility.

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