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論文名稱: 總統大選投票意向調查中不表態的社會距離效應
Social-distance Effects on Non-response to a Survey about Voting in President Elections
作者: 杜素豪、洪永泰  Su-hao Tu, Yun-tai Hung
出處: 台灣的社會變遷1985~2005:傳播與政治行為
出版年: 2013
卷期:
頁數: 329-370
關鍵字(中): 不表態、社會距離、訪問順從、訪答效應、選舉調查
關鍵字(英): non-response, social distance, conformity in interview, response effect, election survey
摘要(中): 本文探討問卷調查中總統投票意向題之不表態是否存在著社會距離效應。利用多年期的「台灣社會變遷基本調查」資料,以受訪者與訪員間社會人口特徵的不同配對組合或距離指標分數進行跨時間的比較分析,驗證訪談互動中的社會距離是否會影響投票意向不同類型的不表態。利用兩階層多類別邏輯迴歸模型分析(2-Level Hierarchical Multinomial Logistic Regression Model)的結果發現,三種投票不表態多受到性別、婚姻、年齡與教育距離的影響。若分別從每一年大選調查中訪答的社會距離效應來看,部分社會距離效應有跨時間的變化,亦即在回憶當年到回憶幾年前的投票行為中,須回憶的時間越久的訪答,其社會距離效應越顯著。
摘要(英): This article examines social-distance effects on non-response to a survey about voting in president elections. Four-year data collected in Taiwan Social Change Surveys from 2000 to 2005 were used to explore the extent to which socio-demographic difference and the index of social distance between respondents and interviewers resulted in non-response over time. The results, based on a 2-Level Hierarchical Multinomial Logistic Regression Model, show that three types of non-response(i.e. refusal, don't remember, and invalid ballot) are influenced by the distances of gender, marriage, age, and education between respondents and interviewers. Some effects vary with survey period over time. The effect is more significant for items that need longer-term memory to answer, for example, whom respondents voted for in elections.

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